happiness is hersey's

Hiring: Full Time

Positions: Sales Associate

Location: Nationwide

On Campus: Career Fair 

Recruiters:  Dennis Forrest

job description

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Job Location: Hershey, PA

This position is only intended for students with an anticipated graduation date of Spring

2020. Any applicants who have already received their Bachelors degree should apply to

specific locations.


The Retail Sales Representative will ensure flawless execution of store level sales and promotion

plans with customer retailers in assigned territory. The territory consists of high volume food chain

grocers and mass merchandiser customers. The RSR masters retail execution plans by driving

incremental sales, implementing and maintaining best-in-class promotional and merchandising

strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade.


Drive Customer Points of Sale through Consultative Business Partnering

Customer Relationship Development and Management: Build and maintain consultative business

relationships with customer Key Decision Makers (KDMs) at all levels. Partner with KDMs to

develop and execute a detailed action plan to increase and improve sales results within their stores

based on sales analytics and best practices. Cultivate a network of influential contacts at all levels

of internal and external customers to achieve sales objectives within assigned territory. Use

strategic relationship with KDMs to influence and negotiate customers’ assistance in the

merchandising of Hershey products.

Data Analysis and Sales Call Preparation: Prepare for retail sales calls by obtaining and analyzing

relevant store, product and market data and creating effective selling tools and presentations for

KDM delivery during call. Utilize and complete pre-call planning methods and other company

tools. Review and make recommendations to the District sales manager to modify routes that

maximize business efficiencies for all sales calls within territory.

Sales: Engage in forward selling utilizing consultative sales techniques of predetermined customer

sales plans with store and market KDMs in every retail sales call, using provided data sources,

technology, processes and procedures. Maximize sales and display opportunities by conducting

store walk-throughs and gaining commitment by KDMs on successful outcomes. Tailor selling and

consultative strategies to influence KDMs to order additional products to increase incremental sales

and to obtain best in class quality of merchandising locations of promotional products.


Achieve all merchandising objectives executing customer specific promotional plans through the

effective use of forward selling and maintaining permanent secondary displays and other display

vehicles established within the Retail Execution Plan. Insure new items are placed on the shelf and

out of stocks are addressed and corrected in every call.

Administrative Responsibilities

Complete and submit electronic and/or written reports of daily and weekly activities, expenses,

competitive activity, account changes, promotions and all administrative functions within assigned

territory using company approved methods and technology

Strategy Development & Process Improvement

Develop and recommend strategies aimed to improve the overall effectiveness of the territory,

district and/or area business activities. As requested, drive advocate partnerships within the

assigned category.


*This is a non-exhaustive list of duties, as some RSRs may perform additional or different

duties depending on, among other things, their education, work experience, assigned

supervisor, personal preferences, customers, territory, and other factors. Moreover,

depending on these and other factors, different RSRs may devote more or less time to any

given responsibility.


Education and Experience: Bachelors Degree Preferred. Bachelors Degree or HS Diploma/GED

and 3 or more years recent sales or customer service experience required.

Minimum knowledge, skills and abilities required to successfully perform major


• Must have a valid US state issued driver’s license

• Must reside within territory boundaries

• Must be able to drive long distances to make multiple sales calls on a daily basis

• Must be able to work occasional weekends and overnight stays as required by the territory

• Must be able to lift 10-40 lbs. on a regular basis with or without reasonable accommodations

• Must be able to bend, kneel, stoop down and demonstrate manual dexterity on a frequent basis

with or without reasonable accommodations

• Must be able to use tablet technology; some roles will require an intermediate level of computer

skills with the Microsoft Office products

• Must have daily access to wireless internet

• Must have flexibility and adaptability to changes in territory coverage

job description

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