COURSE DESCRIPTIONS

Over 1,500 students per year are part of The University of Alabama Sales Program. The four courses in the Sales minor provide a progressive path from fundamental selling skills to advanced processes, sales management, and sales strategy. Our students learn concepts collaboratively and prepare for professional interactions by completing live role play presentations.  Our professors engage with corporate partners to produce authentic selling scenarios that serve as settings for teaching and inspiration.

MKT337 PROFESSIONAL SELLING

MKT337 features corporately sponsored selling scenarios to teach and apply a fundamental process for developing and delivering professional sales presentations. Students gain exposure and experience by practicing the process in simulated business conditions. 

MKT437 ADVANCED SELLING

MKT437 provides students the opportunity to further their selling skills by progressively applying the fundamental process learned in MKT337. Professional sales presentations are developed and delivered using a diverse set of advanced corporatelysponsored scenarios.

MKT438 SALES MANAGEMENT

MKT438 prepares students for the unique challenges of leading a sales team. The student assumes sales leadership roles within a series of corporately sponsored scenarios that offer principles and processes for recruiting, training, motivating, and managing salespeople.  

MKT439 SALES STRATEGY

MKT439  is a sales strategy course that introduces students to making individual and institutional resource allocation decisions. Corporately sponsored scenarios are platforms for teaching perspectives on sales planning, account management, and business development.

EMAIL RANDI HAMM AT RHAMM@CULVERHOUSE.UA.EDU FOR ANY QUESTIONS ABOUT THE SALES PROGRAM COURSES

© 2020 by The UA Sales Program

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